Formation vente en magasin et à distance

La formation Vente en Magasin et à Distance est conçue pour répondre aux besoins des professionnels souhaitant maîtriser les techniques de vente dans un environnement omnicanal. Grâce à un programme riche et interactif, vous apprendrez à utiliser les outils numériques pour optimiser vos ventes, fidéliser vos clients et structurer votre approche commerciale.

Que vous travailliez en B2B ou en B2C, cette formation vous offre les clés pour exceller dans la prospection, la négociation et la gestion de la relation client.

Objectifs de la formation en vente :
- Utiliser les outils numériques et connectés pour analyser le marché et identifier votre cible.
- Appliquer les techniques de vente en magasin et à distance pour augmenter vos performances commerciales.
- Fidéliser vos clients grâce à des stratégies adaptées et un suivi personnalisé.
- Comprendre et exploiter les principes du marketing d’avant-vente pour attirer des prospects.
- Gérer efficacement la relation client en respectant les spécificités du commerce omnicanal.

Programme de formation vente en magasin et à distance :
1. Introduction à la vente omnicanale
  1. Les cycles de vente : B2B et B2C.
  2. Comprendre les motivations et freins à l’achat des clients.
  3. Adopter une démarche centrée client (Customer Centric Selling).
2. Prospection et découverte client
  1. Techniques de prospection en magasin et en ligne.
  2. Méthode QQOQCP pour découvrir les besoins clients.
  3. Créer un storytelling commercial pour capter l’attention.
3. Techniques de vente
  1. Préparer un entretien commercial réussi.
  2. Argumenter et traiter les objections pour conclure efficacement.
  3. Techniques de closing adaptées à la vente en magasin et à distance.
4. Fidélisation client et relation après-vente
  1. Stratégies pour fidéliser les clients dans un environnement digital.
  2. Gestion des avis clients (positifs et négatifs) pour améliorer votre image.
  3. Optimiser la satisfaction client à l’aide d’outils numériques.
5. Gestion légale et réglementaire
  1. Réglementation des promotions et affichage des prix.
  2. Techniques de merchandising pour augmenter le chiffre d’affaires.
  3. Encadrement légal des moyens de paiement et des procédures de caisse.

Accès à l’outil sur la plateforme de formation : en ligne accessible via la plateforme envoyé aux apprenants : https://app.easy-learn.academy/

Accessibilité :

Les personnes à mobilité réduite sont priées de bien vouloir nous contacter par mail ou par téléphone.

À qui s'adresse cette formation ?

À qui s’adresse la formation en vente ?

Les professionnels de la vente souhaitant améliorer leurs compétences commerciales.
Les responsables de magasins ou indépendants cherchant à structurer leur approche commerciale.
Les étudiants ou personnes en reconversion professionnelle dans le commerce et la vente.

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F.A.Q

Questions fréquentes

Des réponses claires sur les formats, financements, inscriptions et certifications.

Les formations sont-elles éligibles à un financement (OPCO, France Travail) ?

Oui, selon votre situation et le programme choisi. Nous vous aidons à constituer le dossier et à identifier le dispositif adapté.

Puis-je tester avant de m’engager ?

Oui, vous pouvez bénéficier d’une session d’essai de 30 minutes sur certains modules.

Présentiel, visioconférence ou e-learning : que choisir ?

Choisissez selon vos contraintes. Présentiel pour l’atelier intensif, visioconf pour l’interaction à distance, e-learning pour apprendre à votre rythme.

Combien de temps durent les formations ?

De 1/2 journée à plusieurs semaines pour les parcours. Les durées sont précisées sur chaque fiche.

Recevrai-je une attestation ?

Oui, une attestation détaillant les compétences visées vous est remise. Certaines formations préparent à une certification.

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